I went to the mall this weekend, like many others across the continent. But this time it was different. I knew about the Gruen Effect, thanks to my new-found friend, … Continue reading The Gruen Effect
John Wanamaker lived in a previous century, but his legacy continues to guide our shopping style and attitudes. And if my instincts are correct, he will continue to exert power … Continue reading Wanamaker and the Price Tag
My first thought as we enter the mall parking lot: where are the shopping carts? This indispensable tool in our bargain-hunting arsenal has many names – trolley, carriage, trundler, buggy … Continue reading The bigger the basket, the more you will buy!
The measure of book and of an author can be found in their transformational ability. Simply put, do they make you think or reconsider a closely held value that you … Continue reading Will my shopping habits change?