Ellen Ruppel Shell

The Gruen Effect

I went to the mall this weekend, like many others across the continent.  But this time it was different.  I knew about the Gruen Effect, thanks to my new-found friend, Ellen Ruppel Shell, who has given me a new way of looking at consumerism. Malls, as we know them, would not exist today if it […]


Wanamaker and the Price Tag

John Wanamaker lived in a previous century, but his legacy continues to guide our shopping style and attitudes.  And if my instincts are correct, he will continue to exert power over our approach to consumerism into the foreseeable future. John Wanamaker, a deeply religious man, believed in equality for all, especially when it came to […]


Will my shopping habits change?

The measure of book and of an author can be found in their transformational ability. Simply put, do they make you think or reconsider a closely held value that you believe is incontestable? The whole point of reading is that you learn – something, anything, even a little bit. Whether it’s a novel, textbook or […]