Discount Culture

The Gruen Effect

I went to the mall this weekend, like many others across the continent.  But this time it was different.  I knew about the Gruen Effect, thanks to my new-found friend, Ellen Ruppel Shell, who has given me a new way of looking at consumerism. Malls, as we know them, would not exist today if it […]

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Will my shopping habits change?

The measure of book and of an author can be found in their transformational ability. Simply put, do they make you think or reconsider a closely held value that you believe is incontestable? The whole point of reading is that you learn – something, anything, even a little bit. Whether it’s a novel, textbook or […]

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